Google and China

I found the article, Google Maintains Hiring, Seeks Additional Advertisers in China , interesting because I feel that it relates to about what we have been talking about in my marketing group concerning the Heineken case.  Like Heineken, Google is a global brand and therefore, I would give them the same recommendation: to think global, but act local.  By this I mean that Google should definitely go after the market in China, however I think they should customize the sites they offer in order to suit the different country regulations and the different culture.  Although this may involve limiting what is available to users and censorship, I feel that it is something that Google should be willing to compromise on in order to gain market share in China, which is an extremely huge market.