Saturday, October 23, 2010
Wanted: Social Media Sifters
After reading the article, Wanted: Social Media Sifters, I was not surprised to hear that companies are now using a type of technology that can find, decode and sort information from social networking sites to answer questions as specific as "Why do men sport stubble?". Although this question may sound odd, the answer to this question provides information that is important to advertising companies that now can use the fact that most people think wearing stubble is sexy and apply it to their ad campaigns. This type of technology will allow for companies to get closer to the customer and pursue "markets of one". It is also extremely helpful because consumers do not always say what they want when asked directly through a questionnaire or a survey; however they are more likely to say what they want on blogs and social networking sites. I agree with the article that it has come to a point where companies must participate in social media, or else they will definitely be at a disadvantage and know less about their customers than their competition.
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I know that companies should conduct research on social networking sites, however, I can't help but feel a little violated. It makes you think about the amount of information we put out there for the public to view. The more we discuss social networking sites in school, the more swayed I am to delete my own.
ReplyDeleteI definitely agree with Katy. It's getting creepier and creepier; the amount of information that companies can extract from unknowing individuals. However; from a marketing standpoint this has positive implications for conducting market research. It seems that market research is either overlooked completely or implemented wrong. This would definitely help companies conduct better market research and in turn, make products that better suit our lives.
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